June 06, 2025
As the saying goes “planning makes perfect”, and this couldn’t be truer when redesigning your website or launching a brand new online platform. A well-structured, well-thought-out website is after all your ticket to better UX, improved cost efficiency, and a platform that aligns perfectly with your unique business goals.
If you want to refresh your online presence this summer, follow the first of our top tips for planning your next website to perfection – but beware, it’s not for the faint-hearted!
Your business goals matter, especially when building a website that helps you achieve them. With this in mind, letting your business goals inspire your website goals, and defining them early is the key to a fluid development process and a website you can be happy with not just now but long into the future.
Understanding who your website will be seen by is another to-do that should be ticked off before you dig deeper into how your website looks and works. Many businesses undertake market research to ensure they know their audience, and what they want from a website, best.
You’ll need a domain to host your website on, and there’s more to selecting a suitable domain name than you think! The best business domain names are short, to the point and easy to remember. They should of course be relevant to your brand, and preferably feature your business name too.
Avoid hyphens and numbers if you can help it, and choose a .com extension where possible to present a domain that’s trustworthy and user friendly.
Another website building basic is hosting, and as you’ll discover there are tons of options out there, which can make finding the right hosting solution for you tricky.
It’s important to pick a hosting provider that offers more than just a great price. While preserving your bottom line is important, not all web hosting companies were created equal. Look for a hosting company that understands and complements your website needs, researching and comparing providers and their most suitable plans in depth.
Choosing a provider that delivers dedicated support around the clock is vital to a smooth-running web experience.
The tips detailed above are just the beginning of your planning journey – part two of planning your next website will be with you very soon. But remember, you don’t have to do it alone! We take the legwork out of website planning, design, development, optimisation and maintenance, just get in touch to discuss your next steps.